4. Education Marketing – Anthony Sarchiapone Shares Insights with Jerry Allocca




Navigating the Noise w/ Jerry Allocca - Modern Marketing Podcast show

Summary: <p>In this episode we are navigating the noise of education marketing. You’ll learn what education marketers need to address today along with strategies for getting the most from your marketing department.</p> <h2>Meet Anthony Sarchiapone</h2> <p>Education marketing professional Anthony Sarchiapone shares his thoughts on how to reduce the amount of internal emails and meetings.</p> <p>He shares his experiences on pitfalls to avoid when entering a new marketing department.</p> <h3>In this episode, host Jerry Allocca discusses the ins and outs of education marketing with Anthony, including:</h3> <ul> <li>Persona development and making the case</li> <li>How to work together with your sales department</li> <li>Critical issues facing education marketing today</li> <li>Advice for walking into a new marketing department</li> </ul> <h2>Quotables</h2> <p><em>“…it reduced the amount of emails and reduced the amount of meetings we had to have.”</em></p> <h2>Recommended resources</h2> <p>Resources that were mentioned during this episode.</p> <ul> <li>Google Postmaster Tools - Be a Better Sender<br> <a href="https://www.gmail.com/postmaster/" rel="noopener" target="_blank">https://www.gmail.com/postmaster/</a> </li> <li>Return Path<br> <a href="https://www.validity.com/products/returnpath/" rel="noopener" target="_blank">https://www.validity.com/products/returnpath/</a> </li> <li>Anthony Sarchiapone's LinkedIn Profile<br> <a href="https://www.linkedin.com/in/sarchiaponecontentmarketing/" rel="noopener" target="_blank">https://www.linkedin.com/in/sarchiaponecontentmarketing/</a> </li> </ul> <h2>We’d love to hear from you!</h2> <p>Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. <a href="https://navigatingthenoise.com/askjerry/">Submit your questions here</a> or leave a reply below.</p> --- Send in a voice message: https://anchor.fm/navigatingthenoise/message