211 | Triple Whammy: Tri-branded hotels change playing field

Lodging Leaders show

Summary: Nashville, Tennessee, is home to the country’s first tri-branded Marriott hotel.<br> Developed by North Point Hospitality Group, the 470-room limited-service property consists of transient brands AC Hotel and SpringHill Suites, and Residence Inn, an extended-stay hotel.<br> Located in downtown’s SoBro neighborhood where government offices are located, the $140 million complex is also across from Music City Center, a six-year-old facility with more than 2 million square feet of event space. Since it opened, the hotel has been at near capacity every day.<br> In this episode, you’ll hear from executives and managers at North Point Hospitality and First Hospitality Group of Chicago, which each opened a tri-branded hotel in the past 12 months. They share the state of the tri-brand business so far, including some unforeseen challenges; how convention and tourism officials grasp the multi-flag concept; and how guests react when they realize there are three different hotels under one roof.<br> Resources and Links<br> <br> <a href="https://northpointhospitality.com/" target="_blank" rel="noopener noreferrer">North Point Hospitality Group</a><br> <a href="http://tribrandnashville.marriott.com/" target="_blank" rel="noopener noreferrer">Marriott tri-brand website</a><br> <a href="https://fhginc.com/featured-projects#mccormick-place-tri-brand-hilton" target="_blank" rel="noopener noreferrer">First Hospitality Group</a><br> <a href="https://www.emeraldinsight.com/doi/full/10.1108/JHTI-03-2018-0016" target="_blank" rel="noopener noreferrer">Dual Branding: A case study of Wyndham</a><br> Video: <a href="https://www.asianhospitality.com/hiltons-bill-duncan-tri-brand-grand-opening/" target="_blank" rel="noopener noreferrer">Bill Duncan, Hilton all-suites division, at Chicago opening</a>, Asian Hospitality<br> <br>