Summary: James Muir is the founder and CEO of Best Practice International and the bestselling author of the #1 book on closing sales - The Perfect Close. James is a 30-year veteran of sales having served in every role from individual contributor to Executive VP. His mission - to make the complex simple. James has extensive background in healthcare where he has sold-to and spoken for the largest names in technology and healthcare including HCA, Tenet, Catholic Healthcare, Banner, Dell, IBM and others.