415: How to Maximize Reported Book Sales for Bestseller List Consideration (feat. Erik Ernstrom)




The Shaun Tabatt Show show

Summary: With the demise of Lifeway and Family Christian brick and mortar bookstores, the Christian book industry has seen a massive decline in reporting stores over the past few years. In this episode, I’m joined by The Parable Group’s Erik Ernstrom for a helpful discussion of the ways authors and ministries can ensure their sales are being recorded from as many channels as possible for inclusion in BookScan data and rankings for bestseller lists.