Summary: In part one of this interview with Bill Schaffer of Schaffer Designs, he and Kelly are covering quite a bit of ground! You’ll hear all about the Philadelphia Flower Show—of which Bill and his wife are a legend. They’re chatting about the Schaffer’s book, Taking the Flower Show Home, and how it speaks to the floral aspect of mega events. Bill is sharing his perspective of wellness in the floral industry as well as what trends he sees lasting through the years. For continue being a part of this conversation, be sure to check out Part Two of this interview next week! Bill Schaffer and Kristine Kratt of Schaffer Designs are diverse floral industry contributors extending into floral installations, destination events, global educational programs, showroom design, and product development. They are contributors to national and international floral design publications (such as Florists’ Review!) and are the authors of Taking the Flower Show Home. They’ve won countless awards, including Gold/Best in Show for the 2020 Philadelphia Flower Show! You can find their incredible work on Instagram at @schafferdesigns and on their website at www.schafferdesigns.com.
