Ep. 55: Influencer Mania: The unregulated business practice that you're friends with, featuring Dr. Sophie Boerman and Suzanne Zuppello




Empowered Health show

Summary: Influencers aren't just promoting beauty, lifestyle, and fashion products anymore, they're posting #ads with medical devices, pharmaceuticals, and even testimonials on surgical techniques. But is this ethical? Dr. Sophie Boerman, who studies consumers' understanding of sponsored content, helps us understand why these posts are so influential. Suzanne Zuppello, who has been reporting on the trends in health sponcon, breaks down the ways the government has failed at regulating these ads.