265 | Franchising In Deconstruction: COVID-19 crisis amplifies problems in brand licensing
Summary: Earlier this year, a large group of hotel owners began to organize and create a comprehensive push back at the hotel franchising model.<br> Fair Franchising Initiative held its launch conference on March 5, a little more than a week before President Trump declared a national emergency as the new coronavirus pandemic spread to the U.S. The crisis has all but paralyzed the lodging sector and the U.S. economy as a whole.<br> It has also exposed the cracks in the franchiser-franchisee relationship as frightened and frustrated owners say hotel companies are not doing enough to protect their businesses from collapse.<br> This episode of Lodging Leaders is the second part of a series examining the hotel franchiser-franchisee relationship that we began in early March. It is also part of Long Live Lodging’s special report on the coronavirus crisis and its impact on the hotel industry.<br> You’ll hear from owners and veteran industry leaders as well as a lawyer well versed in brand license disputes.<br> Related Content<br> <br> * <a href="https://longlivelodging.com/exclusive/?tag=April%203rd%20week%202020&title=hotel-owners-dissatisfied-with-franchisers-crisis-response" target="_blank" rel="noopener noreferrer">Multimedia report related to this podcast</a><br> * <a href="https://longlivelodging.com/017-iconic-leadership-innovation-by-necessity-the-human-resource-and-mindset-with-mike-leven/" target="_blank" rel="noopener noreferrer">017 | Iconic Leadership, Innovation by Necessity, the Human Resource, and Mindset with Mike Leven</a><br> * <a href="https://longlivelodging.com/253-franchising-report-part-1-power-struggle-new-hotelier-organization-lobbies-for-franchisee-protection/" target="_blank" rel="noopener noreferrer">253 | Franchising Report Part 1 – Power Struggle: New hotelier organization lobbies for franchisee protection</a><br> <br> Resources and Links<br> <br> * <a href="https://www.linkedin.com/in/robert-zarco-968567140/" target="_blank" rel="noopener noreferrer">Robert Zarco</a> of the law firm <a href="https://www.zarcolaw.com/" target="_blank" rel="noopener noreferrer">Zarco Einhorn Salkowski & Brito</a><br> * <a href="https://www.linkedin.com/in/robertrauch/" target="_blank" rel="noopener noreferrer">Robert Rauch</a> of <a href="https://www.rarhospitality.com/" target="_blank" rel="noopener noreferrer">RAR Hospitality</a><br> * <a href="https://www.linkedin.com/in/sawanhpatel/" target="_blank" rel="noopener noreferrer">Sawan Patel</a> of Unity Hotels Group<br> * <a href="https://www.linkedin.com/in/prakashshahnjusa/" target="_blank" rel="noopener noreferrer">Prakash Shah</a> of <a href="https://fairfranchising.org/" target="_blank" rel="noopener noreferrer">Fair Franchising Initiative</a><br> * <a href="https://www.c-span.org/video/?470443-1/presidential-meeting-tourism-executives" target="_blank" rel="noopener noreferrer">C-SPAN: Presidential Meeting with Tourism Executives</a><br> <br>
