Summary: In today's episode, we are joined by Greg Mercer, the founder of the wildly successful Junglescout application for Amazon sellers. Junglescout was originally started as a market research tool for Amazon sellers, and over the last few years; thanks to some smart decisions in the areas of product development and marketing, Junglescout has become something of a swiss-army knife for Amazon sellers. Questions I Asked Greg: Part 1: Product overview + stats [01:06] What does your company do? [01:51] Who is your ideal customer? [01:56] What does the pricing model look like? [02:09] What is the average customer paying per month? [02:14] What year did you launch? [02:26] How many customers do you have? How many paid? [03:14] What is your MRR range? [03:30] What is your YOY growth rate? [04:10] How many employees do you have? [05:53] How much have you raised? What advice would you give to others that are raising capital? 5 Quick Facts [12:45] What is your favorite business book? [13:39] What is your favorite online tool for growing your business? [14:26] Hours of work per week? [15:07] Family situation? [15:11] What do you wish your younger self knew? Part 2: Growth Strategies [15:43] Tell me about your customer acquisition systems? [18:17] What is your best marketing activity? [19:07] What is your CAC? [19:34] How many months to get your money back? [19:47] What is the average LTV? [23:14] What is your churn per month? [25:50] What systems are you using for customer success? [20:48]? What systems are you using to reduce churn? Part 3: Leadership & People [28:58] How have SOPs played a role in scaling your company? [00:35] How many employees do you have? [31:41] How many are in sales & marketing vs engineering? [32:43] Tell me about the systems you use to attract talent? [35:10] Tell me about the interview process? [37:26] Tell me about the systems you use for employee retention? [38:49] What haven't I asked you that I should have? [30:23] What is one actionable item that a listener could put into action tomorrow? Resources links can be found at https://brightideas.co/307/
