How Nextiva Disrupted Their Industry Using A Verticalized Marketing Approach For SEO and LinkedIn

Summary: Meet Gaetano DiNardi, Director of Demand Generation at Nextiva, a cloud communications company. He has a track record of success working with brands like Major League Baseball, Pipedrive, Sales Hacker and Outreach.io. In this episode, you'll hear about the SEO strategy Gaetano used to grow Sales Hacker over 400% from start to finish. You'll learn about the two-step process to audit your existing SEO system, where the low hanging fruit is so you get started right with huge wins and the big pitfalls to avoid "painful SEO mistakes" that can cause you to go backward instead of forward with your SEO. You'll also learn about LinkedIn marketing strategies to drive engagement in your business and the painful lessons that Gaetano learned from Nextiva over the past year. This is an incredible episode that covers both the strategy and tactical steps that you can execute on right away. Lots of hidden lessons throughout. Enjoy!