221 | Home Sharing’s Heavy Hitters: Airbnb’s genius is branding (Part 2)




Lodging Leaders show

Summary: Last week, <a href="http://lodgingleaders.com/220-disruptive-innovator-measuring-airbnbs-impact-part-1/">part one of our report on Airbnb</a> looked at the home-sharing giant’s impact on hotel business performance. We reported on a study that shows for every 100 percent increase in Airbnb accommodations in a market, hotel RevPAR declines by an average 3 percent.<br> We also reported a growth in the number of whole houses on online distribution channels as homes become “investor units.”<br> Meantime, more everyday homeowners have warmed up to the idea of making some extra money by sharing their digs with short-term travelers.<br> This week, in part two, we explore what’s good and smart about Airbnb and how hotels can successfully vie for travelers’ bookings and loyalty. We also take a look at new lodging trends spurred by the home-sharing movement.<br> We talk to Leslie James, head of marketing at AirDNA, a data research platform for the home-sharing industry. We hear from Paul Breslin of Horwath HTL and Mark Woodworth of CBRE Hotels Americas Research about the new generation of travelers driving the home-sharing trend. We also talk more with Makarand Mody, a researcher and assistant professor at Boston University School of Hospitality Administration who has published several studies about Airbnb and the home-sharing phenomenon. And with Hans Detlefsen of Hotel Appraisers and Advisors, who has ideas about hotel companies adopting some Airbnb business practices.<br> Resources and Links<br> <br> <a href="https://www.linkedin.com/in/makarandmody2009/" target="_blank" rel="noopener noreferrer">Makarand Mody</a><br> <a href="https://www.bu.edu/hospitality/" target="_blank" rel="noopener noreferrer">Boston University School of Hospitality Administration</a><br> * <a href="https://www.linkedin.com/in/lesliefjames/" target="_blank" rel="noopener noreferrer">Leslie James</a><br> * <a href="http://www.airdna.co/" target="_blank" rel="noopener noreferrer">AirDNA</a><br> <a href="https://www.linkedin.com/in/hans-detlefsen/" target="_blank" rel="noopener noreferrer">Hans Detlefsen</a><br> <a href="http://www.hotelappraisers.com/" target="_blank" rel="noopener noreferrer">Hotel Appraisers and Advisors</a><br> * <a href="https://www.linkedin.com/in/horwathhtlatlantadunwoody/" target="_blank" rel="noopener noreferrer">Paul Breslin</a><br> * <a href="https://horwathhtl.com/" target="_blank" rel="noopener noreferrer">Horwath HTL</a><br> * <a href="https://www.linkedin.com/in/r-mark-woodworth-60362020/" target="_blank" rel="noopener noreferrer">Mark Woodworth</a><br> * <a href="http://www.cbrehotels.com/" target="_blank" rel="noopener noreferrer">CBRE Hotels Americas Research</a><br> <a href="https://www.airbnb.com/" target="_blank" rel="noopener noreferrer">Airbnb</a><br> <br>