240 | Room at The Inn: How hotels can avoid silent nights this holiday season

Lodging Leaders show

Summary: The holiday season is upon us.<br> For many hotels, regular business tends to drop off this time of year.<br> Seasonality takes different forms and depends on several factors, including your hotel’s target market and its location.<br> In this episode, we find out how hoteliers can leverage the traditional retail sales season as well as the consumer-spending mindset to drive business to their properties.<br> We talk to Stephanie Sparks Smith, founder of Cogwheel Marketing in Seattle, Washington, and Stuart Butler, COO of Fuel Travel in Myrtle Beach, South Carolina.<br> Resources and Links<br> <br> * <a href="https://www.linkedin.com/in/stephanie-sparks-smith/" target="_blank" rel="noopener noreferrer">Stephanie Sparks Smith</a> of <a href="https://www.cogwheelmarketing.com/" target="_blank" rel="noopener noreferrer">Cogwheel Marketing</a><br> * <a href="https://www.linkedin.com/in/stuart-butler-50aaa45/" target="_blank" rel="noopener noreferrer">Stuart Butler</a> of <a href="https://www.fueltravel.com/" target="_blank" rel="noopener noreferrer">Fuel Travel</a><br> <br>