How 10to8 Uses a Data-Driven Approach to Optimization for JTBD focused Google Campaigns

Summary: Meet Anna Kocsis, Head of Marketing at 10to8, an appointment scheduling software that aims to rid the world of wasted time. Anna loves experimenting and finding new tactics that really work. In this episode, you'll hear about the data-driven approach that has helped 10to8 find their job-to-be-done use cases that really shape their different personas and how these use cases drive their approach to feature design and marketing. You'll learn about the data needed to help create smart Google campaigns and the optimization flows that Anna uses to always improve those campaigns. And finally, you'll hear about the KPIs that matter most in conversion marketing and get to look inside different campaigns. Enjoy!