How HubSpot’s Customer Delight Program is Re-Humanizing SaaS Customer Success

Summary: Meet Rachel Yen, a Customer Events & Experience Specialist at HubSpot. Rachel has been growing HubSpot's Customer Delight program since 2016 and loves to preach customization over automation. In this episode, you'll hear about the start of HubSpot's Customer Delight program, how it got off the ground and how HubSpot is humanizing customer success with an amazing gift-giving initiative. You'll also learn how to balance personalization with gifts, the goal set for gift-giving and how to maximize your return on these initiatives. And finally, you'll hear where Rachel thinks business is heading in 2020 and beyond. It was so great to have HubSpot back on. Enjoy!