Summary: Today, I tell the stories of what some industry leaders have done to ensure they focus on the core products their customers want. And as an example, I look into the history of one of the largest fast-food chains in the world, to dissect how in the 2000’s they lost their focus and then managed to regain it again to keep their business alive. This podcast demonstrates the importance of having your customer avatar dialed in and the importance of focusing only on a few core products.
