Summary: Pete and Dom discuss Marketing Myths: things people tell you to do or that you think you should do because someone else is doing it, and why they are not necessarily right for you. More importantly, they discuss how to make sure they are right for you. Action Step: Review your business and marketing to see if you are "ticking boxes" or if you are implementing the right tactics in the right way, in keeping with your strategy. -= Links =- - Books: Creating Innovators - Tony Wagner Outliers - Malcolm Gladwell In the Plex - Steven Levy Steve Jobs - Walter Isaacson 4 Hour Work Week - Tim Ferriss - PreneurCast Episodes: These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv Episode 037 - Preneur Hierarchy Episode 041 - Marketers Filters - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site.
