Summary: Today I have Mike Brown on the show. Mike is someone who I was introduced to through by Tommy Walker who runs theShopify Plus blog. Anyway, normally I don’t interview referrals who I haven’t met but Mike has an amazing story. He runs the popular coffee brand Death Wish Coffee which even has its own wiki page. His company has been featured in countless publications and even had an ad in the superbowl. Normally, I wouldn’t necessarily advise anyone go into the coffee niche because it’s extremely competitive and saturated, but Mike made it work with a very unique value proposition.
