181: How Dave Munson Started Saddleback Leather By Leveraging The Power Of Storytelling

Summary: Today I’m thrilled to have Dave Munson on the show. Dave is the founder of Saddleback Leather which is a company that sells indestructible leather bags. I’m actually quite familiar with the Saddleback Leather story. In fact, I even used his company as a case study in my create a profitable online store course on how to create a great unique value proposition for your products. Even though Dave’s company sells leather bags which is a commodity product that is highly competitive, Dave has created an incredibly profitable business selling bags by standing out in a competitive niche.