226: How To Design A Product From Scratch And Fully Fund A Kickstarter In 18 Hours With Shirley Tan




The My Wife Quit Her Job Podcast With Steve Chou show

Summary: Today I’m thrilled to have a very special guest on the show, Shirley Tan. Shirley is someone who I met at the Traffic and Conversions Summit. I actually don’t remember exactly how we met but we hit it off immediately because a long time ago, she founded American Bridal which was a company I competed against when I first got started in ecommerce. Anyway, Shirley sold American Bridal long ago but she's back with a completely brand new product called The Posture Keeper. Recently, she launched a kickstarter campaign that was completely funded in 18 hours. So today, we’re going to learn her process for manufacturing and how to fund raise like a pro.