Summary: “I’M TRYING TO CHANGE THE WORLD WITH EVERY BUILD.” <br> <br> <br> Del Uschenko, better known in the C-10 and hot rod worlds as Delmo joins the Gearheads to talk trends, relocation and international art heists. Known world-wide as the man behind the “Delmo look,” conversation runs wild from the early days in Canada to what’s on the horizon. A lot to be learned and adopted to any small shop, whether just starting out, looking to re-brand or move… It’s all about recognizing value in relationships a partnering with good people. <br> <br> <br> THINGS COVERED IN THIS EPISODE:<br> <br> * The move to the mountains – Burbank to Prescott<br> * Del’s Canadian roots<br> * Shop decorating – The General Lee painting – International art heists – The stain on the wall<br> * Starting <a href="https://roundsixpod.com/2018/05/04/carbon-fiber-ball-joints-and-trophies/" target="_blank" rel="noopener noreferrer">trends</a> – Adopting the brand that fans created from you work – Going at things backward<br> * The Round Six connection to the Delmo brand<br> * Hijacking your own brand<br> * “Forums” and other antiquated methods of communicating in the car community back in the day<br> * The AccuAir relationship and the value of partnering long-term<br> * Delmo’s hot rod roots<br> * The <a href="https://roundsixpod.com/2018/09/10/project-white-trash-polishing-a-turd/" target="_blank" rel="noopener noreferrer">C-10</a> thing<br> * Del’s inspiration – <a href="https://roundsixpod.com/2019/02/22/larry-erickson-cadzilla-and-other-things/" target="_blank" rel="noopener noreferrer">Cadzilla</a> – The cars of Troy Trepanier – <a href="https://roundsixpod.com/2018/07/27/sixteen-minutes-to-solvang-chip-foose/" target="_blank" rel="noopener noreferrer">Foose</a>‘s clean build style<br> * The advantages of being in Burbank<br> * Keeping things movie-themed, Brian goes Tarantino with the timeline<br> * One-hundred percent organic, word-of-mouth growth<br> * The Del S3 vintage-look LS engine<br> * The infamous Y-block LS engine post<br> * Brian proposes the “DELephant” late-model Hemi<br> * Instant gratification on social media with regard to building a brand– Working at creating an audience<br> * “Evil Del Wednesdays”<br> * More great reality TV show pitches<br> * Passion VS Effort<br> * The value of deign and creativity when working with a budget<br> * Re-purposing and bringing in unique items from all walks of life<br> * The million-dollar build VS a restrained and intelligent build<br> * The Philosophy and sheer terror of being turned loose, design-wise<br> * Building a Street Freak– Brian becomes a lifestyle/style coach– Music selection– 8-tracks<br> * The truck trend swinging in a new direction– The “too soon” move from Squarebody pickups to OBS<br> * Trends, or the lack of any new ones<br> * Tailoring your brand to a demographic and vice-versa<br> <br> <br> PLEASE VISIT OUR SPONSOR<br> We are proud to have this episode brought to you by Trailer Tug. Please visit their website to learn more at <a href="https://trailertug.com/" target="_blank" rel="noopener noreferrer">TrailerTug.com</a><br> Round Six Podcast listeners get 10% off by mentioning the podcast when ordering by phone, or by entering “round six” in the discount code box at checkout on the website.<br> <a href="https://trailertug.com" target="_blank" rel="noopener noreferrer"></a>
