Lebron’s ”Ladder” disrupts celebrity endorsements, Overstock.com pivots 100% to Bitcoin, and Parachute uses $30M to go offline

Summary: Ladder the startup co-founded by LeBron James, Cindy Crawford, Lindsay Vonn, and Arnold Schwarzenegger to transform protein shakes -- and celeb founders. Parachute’s the Direct-to-Consumer “soft stuff” scaleup proving that brick-and-mortar has a huge future. And Overstock.com’s the publicly-traded company selling its entire core business to focus 100% on buzzwordy blockchain.