CMO roundtable-How Can Brands Engage Consumers in 2018 and Beyond?




Builders show

Summary: <p>Season 1, Episode 11 </p> <p>This week's episode is jam packed with so much knowledge! Key topics of this amazing women-led round table include:</p> <ul> <li>How marketing spend is changing </li> <li>Reaching consumers in a world where media consumption is increasingly personalized</li> <li>Brand safety </li> <li>As ads become commerce enabled, how does it change marketing? </li> <li>How do brands transform into content creators?</li> </ul> <p>Round table speakers: Joanna Lord CMO, Classpass Pam El CMO, NBA Emily Culp Former CMO, Keds Linda Boff CMO, GE Christina Carbonell Co-Founder, Primary.com Moderator Rich Greenfield TMT analyst, BTIG </p> <p>Read our companion piece post <a href="https://render.betaworks.com/you-still-care-about-influencers-3d9698330fce">here</a></p> <p>Follow us on social media: </p> <p><a href="https://twitter.com/builderspod">Twitter</a></p> <p><a href="https://www.instagram.com/builderspod/">IG </a></p> <p><a href="https://www.facebook.com/builderspod/">FB </a></p> <p>This episode of Builders was hosted and produced by <a href="https://www.lailaoweda.com/">Laila Oweda</a>.</p> --- Send in a voice message: https://podcasters.spotify.com/pod/show/betaworks-builders/message Support this podcast: <a href="https://podcasters.spotify.com/pod/show/betaworks-builders/support" rel="payment">https://podcasters.spotify.com/pod/show/betaworks-builders/support</a>