Gap's new brand for athleisure dudes, Amazon's "surprise event" (and 8 new products), and Bud Light finally gets its top ad wish

Summary: It’s pre-pre-holiday season, so Amazon suddenly announced a surprise product reveal event: 8 new Echo/Alexa products so you can dominate gift giving (including a microwave). Gap’s struggling hard, so it’s going all-in on the athleisurewear trend with a guy brand to complement Athleta. And after a 60-year holdout, Budweiser-owner AB-InBev got a blessing from the playing field with a new deal to put athletes in commercials.