Episode 24: From Mullets to Billet with Brad Fanshaw

The Round Six Podcast show

Summary: BRAD FANSHAW SPENDS AN EVENING TALKING BRANDING, MARKETING AND ADVENTURE<br><br> <br> Episode twenty-four gets right into it with the man behind more cool stuff than you can shake a billet guitar at. Brad Fanshaw has launched action sports brands, managed the most well-known hot rod shop in the universe, and was the first to take an automotive aftermarket company public.<br> He hosts a couple of well-known podcasts: <a href="https://www.manseeksadventure.com/" target="_blank" rel="noopener">Man Seeks Adventure</a> (with Dave Marek and Heather Storm) and <a href="https://www.shiftandsteer.com/" target="_blank" rel="noopener">Shift and Steer</a> (with co-hosts Aaron Hagar &amp; Matt D’Andria; and formerly with the late <a href="https://roundsixpod.com/2018/01/10/pete-chapouris-memory-cruise/" target="_blank" rel="noopener">Pete Chapouris</a>), along with producing television shows like Car Warriors and The Car Chasers.<br> The guys sit and talk marketing, branding, and the value of an experience and not simply having a product, as well as gleaning valuable tips and tricks for making the most of your SEMA Show experience.<br> THINGS COVERED IN THIS EPISODE:<br> <br> * Entomology, Shrek 4D and a Dorian Gray reference<br> * Early <a href="https://roundsixpod.com/2018/08/06/stories-n-steel-chip-and-the-gti/" target="_blank" rel="noopener">VW</a> influence once again surfaces on an episode<br> * Brad’s first car<br><br> – Having the fastest car in High School<br><br> – Making twenty bucks street racing before homeroom<br><br> – The vintage Pro Street parts stockpile<br> * A sidetrack leads to gold Moroso valve covers<br> * Memories of header installs<br><br> – Accessory bracket spacers<br><br> – The joys of constant re-torquing<br> * Brad’s orange thing<br> * It all starts with BMX in our industry<br><br> – The freedom of transport and self-expression<br> * Running ABA and organizing Nationals<br><br> – The joys of running a front loader<br><br> – The Orange Fairgrounds incident<br><br> – Blame it on the monster truck guys<br> * Being “productively destructive”<br> * Taking Vision Street Wear from $10M to $125M in five years<br><br> – Genesis of The X Games<br><br> – Running the largest television production company in Orange County<br><br> – From action sports to a Boyds clothing line<br> * Cadzilla leaves the shop, Brad comes in<br> <br> * Building the Hot Rods by Boyd empire<br><br> – The value of first-class marketing in a new frontier<br><br> – Laying the groundwork to bring in investment capital<br><br> – Reaching outside of the automotive world to retain the hot rod spirit<br> <br> <br> * Brian proposes a Virtual Reality Venture Capital pitch<br> * Starting a watch company<br> <br> SUPER-BONUS TIPS FOR MARKETING YOURSELF/YOUR SHOP AT THE SEMA SHOW:<br> <br> * The value of technology/technique sharing<br> * Building the Starbucks of the hot rod world<br><br> – The experience of being a part of something absolutely huge<br><br> – Recalling when Brian bought his first Hot Rods by Boyd t-shirt<br><br> – Adapting the action sports approach to the “Boyd look”<br><br> – The Boyd Zone Tour<br><br> – Creating an atmosphere versus buying a product<br><br> – The creative atmosphere at Boyd’s during the <a href="https://roundsixpod.com/2018/07/27/sixteen-minutes-to-solvang-chip-foose/" target="_blank" rel="noopener">Chip</a> era<br> * From Vaynerchuk to Spicoli in one deft swoop<br> * Building a hot rod-themed billet guitar for Michael Anthony of Van Halen<br><br> – Presenting the guitar at the Hard Rock<br><br> – Grabbing press via Tim Allen on Leno<br> * Tips for marketing and branding aimed at the small shop<br><br> – How to gain maximum exposure at SEMA<br><br> – Influence potential sponsor companies<br> <br>