Summary: <br> Welcome back to Business of Film, episode 21. This week we welcome digital marketing strategist Sheri Candler. <br> She also serves as the Director of Digital Marketing Strategy for <a href="http://www.thefilmcollaborative.org/" target="_blank">The Film Collaborative</a>, a non profit film distribution and filmmaker education organization, consulting with filmmakers on the marketing strategies for their films.<br> On this episode we discuss<br> – The only way to sell an indie drama.<br><br> – How to break-out.<br><br> – How to validate your film.<br><br> – What to do with a short film.<br><br> – Raising money with crowdfunding (with a crowded audience).<br><br> – Understanding the ROI of film.<br> This episode is jam packed with practical advice from Sheri. <br> Please leave us a comment below. Let us know what you think.<br> <br> <br> <br> <br> <br> <br>
