BoF #29 – VHX Co-Founder, Jamie Wilkinson




Business of Film show

Summary: <br> Welcome back to Business of Film, episode 29. This week we are joined by the Co-Founder and CEO of VHX, Jamie Wilkinson.<br> VHX is a direct-to-fan distribution platform built for premium video. They empower artists to sell their work from their own websites, directly to fans.<br> Odds are that you’re already familiar with the platform. The team at VHX has created an elegant and simple platform. Everyone from the big guys, and that includes <a href="http://www.crafttruck.com/business-of-film/bof-18-film-distribution-james-shapiro-drafthouse-films/" target="_blank">Drafthouse </a>to Kevin Spacey; to the indie filmmaker are taking advantage of the VHX platform.<br> Jamie shares insights on what’s working on VHX and how to best take advantage and integrate a VHX distribution strategy into a films overall campaign.<br> In this episode we discuss:<br><br> – Aggregate level analytics on what contributes to conversions.<br><br> – Strategies and examples for your film specific campaign.<br><br> – Things NOT to do with VHX — you’ll want to know about these.<br><br> – Price points that convert<br><br> – Strategies that work to take advantage of “Couponing” and “Flash Sales”<br><br> – and more…<br> Enjoy this one. It’s a goodey.<br> If you enjoyed this podcast, get email updates (it’s free)<br>  <br> <br> <br> <br> <br> <br> <br> <br> <br>