Summary: <br> Welcome back to Business of Film, episode 36. This week we are joined by Marc Schiller, CEO of <a href="http://www.bondinfluence.com/" target="_blank">BOND Strategy and Influence</a>, a digital marketing and distribution agency that applies tech savy to the world of film with all the benefits of a creative agency — this is cool stuff!<br> I really enjoyed having Marc on the show. It’s one of those calls that could go on for hours. But we really took the time to dive into some pretty impressive tactical information. My note pad next to the microphone couldn’t keep up. It was that jam packed. <br> Marc Schiller is a very impressive guy with a history of working on some very amazing projects that we talk about on the show. Here’s a short list of the topics we cover in this episode:<br> – What the future of film marketing and distribution looks like.<br><br> – The 3 most important metrics when looking at data.<br><br> – Interpreting the data and what to do about it.<br><br> – How to increase conversation rates.<br><br> – What are the primary drivers of digital traffic.<br><br> – The single most effective converter of sales.<br><br> – The only way to get conversation on Facebook.<br> Thanks again for listening. Please leave us any comments or questions you have below.<br> <a href="https://itunes.apple.com/ca/podcast/business-of-film/id780576258?mt=2"></a><br> <br> <br> <br> <br> <br> <br> <br>
