Summary: <br> Welcome back to Business of Film, episode 61. We chat with author, consultant, and media strategist, <a href="http://jonreiss.com/">Jon Reiss</a> on this episode.<br><br> <br> This was a really fun conversation. Jon has some really outside of the box thinking for a digital age. He’s a true strategy guy and thinks about how to get your film out there in the right way.<br> There’s some great advice on this episode which I’m excited to share with you. <br> – We talk about how much you should be allocating to marketing?<br><br> – What a Producer of Marketing and Distribution (PMD) does and how to find one?<br><br> – How you should go about developing audience?<br> And a whole lot more…<br> Also, featured on this episode, we got this Twitter question and we tackle it in depth at the end of the podcast:<br> Read the full article here: <a href="http://www.hollywoodreporter.com/news/whats-behind-a-europe-plan-783640?utm_source=Sailthru&utm_medium=email&utm_term=hollywoodreporter_headlines&utm_campaign=THR%20Headlines_2015-03-30%2005%3A00%3A00_RGajewski">What’s Behind a Europe Plan that would “Destroy” Independent Film?</a><br> <br> <a href="https://twitter.com/jesseikeman">@jesseikeman</a> Something to tackle on the Business of Film podcast: <a href="http://t.co/59J00SR5XC">http://t.co/59J00SR5XC</a><br> — Bob Woolsey (@bob_woolsey) <a href="https://twitter.com/bob_woolsey/status/582640111755505664">March 30, 2015</a><br> <br> We hope you enjoy this episode. Please leave us a review on <a href="https://itunes.apple.com/ca/podcast/business-of-film/id780576258?mt=2" target="_blank">iTunes</a>, it really helps, and we appreciate it. We’ll even send you a digital muffin.<br> <a href="https://itunes.apple.com/ca/podcast/business-of-film/id780576258?mt=2"></a><br> Also, if you have any comments or questions, just write’em below or find us on <a href="https://twitter.com/CraftTruck" target="_blank">Twitter</a>.<br>
