Staying Away From Best Selling And Low BSR Products #119 - Q&A Selling Online - From Amazon FBA to Shopify, Digital Marketing and Facebook Ads




Q&A Selling Online - From Amazon FBA to Shopify, Digital Marketing and Facebook Ads show

Summary: Coleen asked if I avoid the Low BSR (Best Seller Rank) products on Amazon when doing product sourcing for FBA.<br> It depends on the product category and then I will look at what the competition is like.<br> If it has a tiny BSR and the category is food I will stay away from it right off the bat<br> But there is something that is super hard to measure.<br> This is, how many people since the beginning have decided to pick and source that same product.<br> There is a chance that 1000 people have sourced that same product and by the time yours arrives at FBA now you have 1000 more competitors.<br> There is a tool out that that attempts to tell you how many people are looking at those products but I think it only works for their own platform.<br> One thing you can do is stay away from top 100 of every category and focus only on subcategories.<br> Find a product that is a bit less sexy and that doesn’t follow the rules everyone is looking for, the lightweight, fits in the shoe box, etc.<br> If you do what everyone else is doing you will be selling the exact same product as everyone else.<br> Go deeper in the BSR and see the 100 to 200 in that sub-category.<br>  <br> Hope this helps<br>  <br> Thanks<br> QA<br>  <br>