Summary: Joining us on Tuesday is 5-time author and speaker Perry Marshall. Perry joins us to talk about his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. Perry Marshall is one of the world’s most expensive and sought-after business consultants. He’s endorsed by FORBES, INC Magazine, and the most respected entrepreneurs in the world. Clients seek his ability to integrate engineering, sales, art, and psychology. He founded the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford, and MIT. The prize aims to solve the biggest mystery in biology. He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world’s best-selling book on web advertising, Ultimate Guide to Google AdWords. More recently, he’s turned “80/20” into a verb. 80/20 is not just a fact about your business, it’s action you take on your business. His book 80/20 Sales & Marketing is mandatory for many growing companies. His books are course material in several business schools. Works also include bestseller Ultimate Guide to Facebook Advertising (Entrepreneur Press), Evolution 2.0: Breaking the Deadlock Between Darwin and Design (BenBella) and Industrial Ethernet (ISA).
