Summary: Synopsis<br> <a href="https://tiffaniekellog.com/">Tiffanie Kellog</a> joins Dr. Misner this week about why you might not be getting referrals in BNI. One of the big reasons you’re not getting referrals is because you aren’t doing good weekly and featured presentations. If you’re doing any of the following things, it’s time to adopt better techniques.<br> Weekly Presentation Mistakes<br> <br> * Reading your presentation. It’s better to practice than to read, and better to have a few bullet points to remind you what you want to say than to read your whole presentation.<br> * Being vague. Remember, “<a href="https://www.bnipodcast.com/2015/07/22/specific-is-terrific-for-referral-marketing/">specific is terrific</a>,” especially if you only have 30 seconds. Focus on one product, or service. Never say “anyone” or “everyone.”<br> * Giving up your weekly presentation when you do a featured presentation. Your weekly presentation can be a great introduction to your featured presentation.<br> <br> Featured Presentation Mistakes<br> <br> * Focusing on your history instead of why you do what you do and how you help your clients. Remember the goal is to drive referrals.<br> * Not making an emotionally charged connection. People won’t do business with you if they don’t know, like, and trust you.<br> * Staring at the screen. Reading your slides will send your audience to sleep. Use images and a few bullet points in your slides.<br> * Opening up for Q&A. This can take your presentation far off track. Instead, invite people who have questions to schedule a one-to-one with you or ask them to write it on their business card so you can answer later.<br> * Saying “I haven’t had time to prepare.” You’ve had six weeks. Saying this makes you look unreliable.<br> * Spewing tons of details about your business (verbal vomit). People won’t remember it all anyway. Share a couple of points people can hang onto.<br> <br> Brought to you by the <a href="https://www.youtube.com/channel/UCavppwZDxSx_PbqWoG9leXw">Networking for Success Channel on YouTube</a>.<br> Complete Transcript of Episode 532 – <br> Priscilla:<br><br> Hello everybody and welcome back to the Official BNI Podcast, brought to you by the Networking for Success Channel on YouTube, which features Dr. Ivan Miser and many other networking experts. I am Priscilla Rice, and I am coming to you from Live Oak Recording Studio in Berkeley, California. I am joined on the phone today by the Founder and the Chief Visionary Officer of BNI, Dr. Ivan Misner. Hello, Ivan, how are you and where are you?<br> Ivan:<br><br> I am doing fantastic and I am at the BNI International Convention in Long Beach. It is the last time that we are going to hold it in Long Beach for many, many years. It is always awesome. I feel like I am at a United Nations meeting because there are flags from all over the world. It is awesome. Talking about awesome, I have an awesome guest this week: Tiffanie Kellog.<br> If that name sounds at all familiar, Tiffanie and I figured out that she has been on the BNI Podcast more than any other guest that I have brought on to BNIPodcast.com, so if you are listening to this, that should tell you something about the quality of her content. She has been a BNI member since 2005. She is one of the top trainers in the world for Asentiv. It is awesome to have Teffany on today’s podcast. Welcome, Tiffanie.<br> Tiffanie:<br><br> Thank you, Ivan. I am glad to be back.<br> Ivan:<br><br> You have a great title for this podcast. Repeat the title for us.<br> Tiffanie:<br><br> Why you might not be getting referrals in BNI.<br> Ivan:<br><br> Okay. Now, I want you to hear that title because what we are going to actually talk about are your weekly presentation and your featured presentation.
