Summary: This is a rebroadcast of <a href="https://www.bnipodcast.com/2015/07/22/specific-is-terrific-for-referral-marketing/">Episode 416</a>.<br> Synopsis<br> If you’re engaged in referral marketing, it’s very important to teach others how to refer you. In this episode, Dr. Misner leads listeners in a live exercise.<br> <br> * For the next 15 seconds, write down as many silly things that people have done in the world as you can.<br> * In 15 seconds, write down as many silly things that your children have done (or children you know if you don’t have any) as you can think of.<br> * In 15 seconds, write down as many things that are white in color as you can think of.<br> * In 15 seconds, write down as many things as you can think of that are white in color that you might find in a refrigerator.<br> <br> Did you get more answers for 2 and 4 than for 1 and 3? Most people do, because it’s easier to respond to a specific request. Referral marketing works just the same way: the more specific you are about what you do and who you do it for, the more referrals you’ll get.<br> Brought to you by <a href="http://networkingnow.com">Networking Now</a>.<br> Complete Transcript of Episode 537<br> Priscilla:<br><br> Hello everyone and welcome back to the Official BNI Podcast, brought to you by NetworkingNow.com, which is the leading site on the net for networking downloadables. I am Priscilla Rice, and I am coming to you from Live Oak Recording Studio in Berkeley, California. I am joined on the phone today by the Founder and the Chief Visionary Officer of BNI, Dr. Ivan Misner. Hello, Ivan. How are you and where are you?<br> Ivan:<br><br> Hey, Priscilla. I am in Mexico this week. You ask that every week and I am sure people wonder why. I like to remind people from time to time. Years ago, I had people saying, “Oh, I van is on the beach, just hanging out, not doing anything these days.” I just want people to know that I am out visiting regions a lot, or out on business.<br> This week, I am in Mexico for a Transformational Leadership Council meeting. I am a member of TLC, which is an organization started by Jack Canfield. It is a lot of fun. Very interesting. I get some great content that I end up using in BNI. The whole phrase, “changing the way the world does business” came from TLC, from a brainstorming session I did at TLC.<br> Priscilla:<br><br> That is great. You may end up on the beach. But you just wouldn’t tell us, right?<br> Ivan:<br><br> This one is not going to be on the- we are nowhere near the ocean on this one.<br> Priscilla:<br><br> Okay. Well, tell me what this topic is about- specific is terrific.<br> Ivan:<br><br> Specific is terrific. This is so important. If you are a BNI member, this is so important because if you are engaged in referral marketing, it’s very important to teach others how to refer you. So we are going to do an exercise. We are going to do something that I don’t think we have ever done before. Priscilla, I am going to do a live exercie. We are going to have dead air on a podcast for 15 seconds at a time.<br> Priscilla:<br><br> Okay.<br> Ivan:<br><br> Alright? Are you ready for that?<br> Priscilla:<br><br> I am.<br> Ivan:<br><br> If you are listening to this podcast, I want you to do this live if possible. If you are in a car, don’t do it, but if you are not, take out a piece of paper. I want you to be prepared to write some things down in these two very brief exercises, okay? Do you have a piece of paper, Priscilla?<br> Priscilla:<br><br> Yep, I do.<br> Ivan:<br><br> Alright. For the next 15 seconds, think of as many silly things that people have done in the world as you can.<br> [15 seconds] Okay, stop. How many did you get?<br> Priscilla:<br><br> I only got two, Ivan.<br> Ivan:<br><br> Okay. That’s fine. Alright.
