Hyperlocal Marketing with Bluetooth Low-Energy Beacons with Casey Markee of MediaWyse




Search Talk Live Search Engine Marketing & SEO Podcast show

Summary: Mobile use has skyrocketed—and with it, the growth of “micro-moments”. These real-time, intent-rich moments happen when buying decisions are made based on preferences shaped by retailers. Influencing consumer behavior in a glance has never been more important, and has never been easier thanks to the continual reshaping of retail marketing by beacons.