Summary: Mark W. Schaefer knows about building your personal brand. He's a globally-recognized author, speaker, educator, and business consultant who blogs at BusinessesGrow.com — one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence and most recently, The Content Code: Six essential strategies to ignite your content, your marketing, and your business. His clients include Pfizer, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world. And has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.<br> <br> Today we talk about understanding the future of work, how companies will be hiring less full-time employees, and why it’s critical you build your personal brand now to prepare for it.<br> <br> In This Episode, You'll Discover:<br> <br> • How curiosity and self-learning helped Mark iterate his career<br> • Getting people to share and become advocates for your company<br> • The formula for BADASS marketing<br> • Why your personal brand is the only transferable asset you have for your career<br> • Advice for building your own personal branding<br> • Creating your authority<br> • The future of work - contract labor will be predominant<br> • The power of being prepared when speaking on a stage, moving from teacher to entertainer<br> • Knowing the key to entrepreneurship, only making mistakes you can recover from<br> • The dangers of entrepreneurship when don’t include wisdom, humility, and asking for help<br> • The crises on digital marketing education in university education<br> • and more!
