Summary: Today I'm happy to have Bishoi Khella on the show. Bishoi and his partner Ibrahim started MyTruwood.com which is an affordable and stylish wooden watch company. Now what’s cool about their company is that they managed to generate 1 million dollar in sales in their first year using only Instagram as their marketing channel. And as you all know, Instagram is a great way to market your ecommerce store if you know what you are doing. Clearly Ibrahim and Bishoi know what they are doing and today, we’re going to find out their strategies and tactics.
