Summary: My guest today is Joey Vitale, founder of Indie Creative Law – a law firm serving creative small businesses. Joey and I have been friends online for a while and, I finally decided to make it official by having him on as a guest. He shares a lot of great advice on how to figure out whom your target client is, how to build a thriving Facebook group that serves as your online hub, and how to create a legal career that fits you and your strengths.<br> What we chat about in this episode: <br> <br> Why Joey didn’t feel comfortable practicing as a civil defense litigator and how he transitioned to his current position<br> Why it’s important to notice the patterns that you build up during your day because they affect your habits when you’re not at work<br> How he came up with his firm’s name and why he rebranded soon after launching<br> How he identified his ideal client<br> What he values as a law firm and how he translates his value into pricing<br> The importance of niching down in order to understand your customers<br> Embracing the power of storytelling to help you engage with your Facebook group members<br> <br> Resources Mentioned<br> <a href="https://www.amazon.com/Happiness-Advantage-Principles-Success-Performance/dp/0753539470/ref=sr_1_1?ie=UTF8&qid=1490555137&sr=8-1&keywords=the+happiness+advantage" target="_blank">The Happiness Advantage </a><br> Joey’s “viral” <a href="https://indiecreativelaw.com/blog/2017/1/27/your-business-needs-to-break-up-with-etsy" target="_blank">post</a> about Etsy<br> Contact Information <br> <a style="color: #0a030a;" href="https://indiecreativelaw.com/#home" target="_blank">www.indiecreativelaw.com</a><br> <a href="https://indiecreativelaw.com/facebook-group/" target="_blank">Friends of Indie Creative Law</a><br> <br> <a class="a2a_button_facebook" href="https://www.addtoany.com/add_to/facebook?linkurl=http%3A%2F%2Fwww.genylawyer.com%2Fgwl97%2F&linkname=Creating%20a%20Legal%20Career%20that%20Fits%20You%20with%20Joey%20Vitale%20%5BGWL%2097%5D" title="Facebook" rel="nofollow" target="_blank"></a><a class="a2a_button_twitter" href="https://www.addtoany.com/add_to/twitter?linkurl=http%3A%2F%2Fwww.genylawyer.com%2Fgwl97%2F&linkname=Creating%20a%20Legal%20Career%20that%20Fits%20You%20with%20Joey%20Vitale%20%5BGWL%2097%5D" title="Twitter" rel="nofollow" target="_blank"></a><a class="a2a_button_google_plus" href="https://www.addtoany.com/add_to/google_plus?linkurl=http%3A%2F%2Fwww.genylawyer.com%2Fgwl97%2F&linkname=Creating%20a%20Legal%20Career%20that%20Fits%20You%20with%20Joey%20Vitale%20%5BGWL%2097%5D" title="Google+" rel="nofollow" target="_blank"></a><a class="a2a_button_linkedin" href="https://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Fwww.genylawyer.com%2Fgwl97%2F&linkname=Creating%20a%20Legal%20Career%20that%20Fits%20You%20with%20Joey%20Vitale%20%5BGWL%2097%5D" title="LinkedIn" rel="nofollow" target="_blank"></a><a class="a2a_button_pinterest" href="https://www.addtoany.com/add_to/pinterest?linkurl=http%3A%2F%2Fwww.genylawyer.com%2Fgwl97%2F&linkname=Creating%20a%20Legal%20Career%20that%20Fits%20You%20with%20Joey%20Vitale%20%5BGWL%2097%5D" title="Pinterest" rel="nofollow" target="_blank"></a><a class="a2a_button_email" href="https://www.addtoany.com/add_to/email?linkurl=http%3A%2F%2Fwww.genylawyer.com%2Fgwl97%2F&linkname=Creating%20a%20Legal%20Career%20that%20Fits%20You%20with%20Joey%20Vitale%20%5BGWL%2097%5D" title="Email" rel="nofollow" target="_blank"></a><a class="a2a_button_tumblr" href="https://www.addtoany.com/add_to/tumblr?linkurl=http%3A%2F%2Fwww.genylawyer.com%2Fgwl97%2F&linkname=Creating%20a%20Legal%20Career%20that%20Fits%20You%20with%20Joey%20Vitale%20%5BGWL%2097%5D" title="Tumblr" rel="nofollow" target="_blank"></a><a class="a2a_button_stumbleupon" href="https://www.addtoany.com/add_to/stumbleupon?linkurl=http%3A%2F%2Fwww.genylawyer."></a>
