Hacking a Corporate Culture: Stories, Heroes and Rituals in Startups and Companies

Steve Blank Podcast show

Summary: I’ve spent this year working with corporations and government agencies that are adopting and adapting Lean Methodologies. One of the interesting innovation challenges I’ve encountered centers on a company’s culture. While startups have the luxury of building values and culture from scratch, existing companies that want to (re)start corporate innovation must reboot an existing –and at times deeply rooted- corporate culture. It’s not an easy task, but failing to change the culture will doom any innovation efforts the company attempts.