Summary: Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands. Filmmaker Morgan Spurlock tells the story of his quest to make a completely sponsored film — about sponsorship. Psychologist Paul Bloom argues that our beliefs about the history of an object change how we perceive it. Consultant Joseph Pine says we’ll pay more for an experience that feels “real.” Marketer Rory Sutherland explains how rebranding changed the potato forever.
