Travis Vogan, "Keepers of the Flame: NFL Films and the Rise of Sports Media"




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Summary: Travis VoganView on AmazonNo professional sports league in the United States wields more social and cultural power than the NFL. It's not even close. In Keepers of the Flame: NFL Films and the Rise of Sports Media (University of Illinois Press, 2014), Travis Vogan performs a cultural and structural history of the organization that helped shape the NFL into what it is today. It's a book about myth, image and a collective vision. "NFL Films only produces an estimated one-half of one percent of the league's total revenue," writes Vogan. "NFL Films, however, is not designed to produce financial profits. Rather, it enhances the league's ticket sales, television contracts, and ability to move branded merchandise by creating and publicizing a favorable identity for the NFL that shapes the value of the myriad products that now bear its name." Born from archival research, original interviews, and thorough, creative analysis, Keepers of the Flame belongs on the bookshelf of anyone interested in media studies, sports studies, or anything having to do with the NFL.