Summary: DIQ 004: Emily Tulloh (Beloved Intimates) Emily Tulloh left her fast-paced fashion design job in New York in 2010 with a vision. That vision was to create a local retail store in the heart of Nashville, TN that specialized in top-quality luxurious lingerie brands. In 2012, she turned that vision into a reality with her store, Beloved Intimates. But it wasn’t always easy along the way. In order to raise the capital for her store, Emily had to work a full-time job at a security company and dedicated her nights and weekends to building her ultimate dream. Today, you can tell that her hard work and dedication paid off the moment you walk into her beautiful boutique. Hear her story about what it took to make it all happen. In this episode of The Day I Quit, you’ll discover… Why Emily decided that even though she loved her full-time job in fashion design, she still felt compelled to be her own boss one day The major factors that could have derailed her from following her dream How her whole identity was taken away after she left her design job and what she did to hold the vision for her retail store How she figured out what type of business would play into all her strengths and why she decided that starting a retail store was a perfect fit for her How to find the time to work on your own business on the side when you have a full-time job eating away at your day The type of market research played a huge role in the planning of Beloved Why a retail store was a big risk for her and what made her confident it would be successful What she did to keep moving forward during the scary times when she’d question, “What the heck am I doing??” The extreme importance of having a “light at the end of the tunnel” while you’re still stuck working a job The biggest (and unfortunately, the easiest) mistake that most new business owners make when financially planning their business Why Emily found hiring employees to be the most difficult part of opening a retail store and what she did to overcome this challenge How to overcome being a “control freak” of your own business and letting go of reigns in order to delegate appropriately Emily’s #1 piece of advice for people who want to quit their job The post 004: Emily Tulloh Opens a Business that Play to All of Her Strengths appeared first on Go Fire Yourself.
