011: Laura Click “Takes Flight” with Her Business, Blue Kite Marketing




Podcast – Go Fire Yourself show

Summary: Interview with Laura Click (Blue Kite Marketing) In 2010, Laura Click was working as the spokesperson for the TN Supreme Court and was a one-woman marketing and PR team for the entire court system at the time she decided to start her company, Blue Kite Marketing. After working on her business on the side for 2 years, Laura reached the point when she had so much work that she couldn’t physically keep her day job (that’s a problem we all want to have!). Today, Laura is 100% self-employed and has realized that the best boss you can ever have is yourself. She says, “It’s scary and hard to quit your job and run your own business, but it is doable.” (Isn’t that the truth?) Don’t miss Laura’s great “quitting” story and learn why she claims that if she knew everything she knows now, she would have quit her job much sooner. Plus, get her advice for building up a successful side business (so you can have a steady stream of clients the day you hand in your resignation) and also how to build a brand and a platform for your business before you need it. Hope you enjoy this interview as much as I do! In this episode of The Day I Quit, you’ll discover… The importance of building a brand and platform for a small business before quitting your regular job (and before you actually need it) Why all the financial advice Laura was getting led her to have unrealistic expectations about the money she needed to save up to quit her job What Laura did to reach the point where she had so much work on the side, she couldn’t realistically keep her day job How heaps of endless fears and excuses tend to get in the way of you diving into self-employment and how you can overcome these obstacles Why Laura claims she would have quit her job much sooner if she could do it all over again How setting an actual set-in-stone date to quit your job will help you take the plunge What parts of her business she decided to focus on that help her get traction and put her ahead of the game when she quit How she structured her business to give customers a full range of cost-effective marketing services without breaking the bank or hiring a huge staff What networking strategy was such a critical component of building her business Why “failure isn’t an option” for Laura and how this mantra has helped her grow and succeed in her business   Items mentioned in this podcast include: Blue Kite Marketing   The post 011: Laura Click “Takes Flight” with Her Business, Blue Kite Marketing appeared first on Go Fire Yourself.