Summary: Driving growth in China’s premium car market is an emerging class of new mainstream consumers that seem more interested in styling and performance. According to a new report by McKinsey’s Automotive Practice, China is expected to become the world’s largest market for premium autos by 2016. Driving growth in the market is an emerging class of new mainstream consumers that seem more interested in styling and performance than earlier buyers of premium autos. In this podcast, Nick Leung discusses this topic with Sha Sha and Paul Gao. They’re Partners who lead McKinsey’s Automotive Practice in China. Nick is Managing Partner of McKinsey’s Greater China Practice.
