338 Evergreen Content & Thoughts Behind A New Opening Script




The Cliff Ravenscraft Show | Take Your Message, Your Business and Your Life To The Next Level show

Summary: Creating Evergreen Content (00:38:45) In this episode, I talk about the value in intentionally creating evergreen content. In my weekly podcast, I may discuss topics that are extremely relevant today but may not be applicable months or years down the road. However, I will often create a segment of an episode or even full episodes where I intentionally create something that will be "evergreen" and something that I will refer back to for years to come. I've also been known to create a brand new podcast, with the end in mind, where the entire 10 to 15 episodes (or more if needed) are intended to be an evergreen resource like my <a href="http://VirtualAssistantPodcast.com" target="_blank">Virtual Assistant Podcast</a>.     Thoughts Behind A New Intro Script I've been thinking about changing the script to my intro for many months now. As I shared in this episode, I changed the focus of the content of Podcast Answer Man back in January 2012 when I announced that I was canceling six podcasts and rolling much of the best content from Business Tech Weekly, Social Media Serenity and Successful Life Mindset into this podcast. This change in content focus has been extremely successful and the size of the audience for this podcast has grown immensely as a result. However, the reality is that, until now, I had never made a change to the opening script that reflects the true focus of Podcast Answer Man. In this episode, I tried out my new script and shared the thoughts that went into the wording that I chose. (This topic starts at the very beginning of the episode)     Podcasting A to Z Do you want to learn how to podcast but don't know where to start? Podcasting A to Z is a four week online training course that walks you through each step in the process of setting up a podcast. You not only get step-by-step tutorials, but you also have the ability to get answers to all your questions during the four week session. If you have been thinking about starting a podcast, this is the course for you. Just head over to <a href="http://PodcastingAtoZ.com" target="_blank">http://PodcastingAtoZ.com</a> for full details. I look forward to potentially working with you.     The Podcast Mastermind Are you a podcaster? Are you self-employed or desire to be? Are you willing to invest in your future success? Have you heard about The Podcast Mastermind organization? The Podcast Mastermind is focused on the personal and professional growth of it's members. Find out more at <a href="http://PodcastMastermind.com" target="_blank">PodcastMastermind.com</a>!     Upcoming Event Schedule One of my favorite things about traveling to, and speaking at conferences, is meeting members of my community. I always make it a point to host a community meetup wherever I travel. Below is a list of events that you might be interested in. If you can make it to any of these events, I'd love to have the opportunity to meet you. If you are not able to attend the event, but are in that area, I'd still love for you to come to the personal community meetup that I will host in that town. New Media Expo January 4-6, 2014 - Las Vegas, NV Affiliate Conference Link - <a href="http://gspn.tv/nmx" target="_blank">http://gspn.tv/nmx</a> Use promo code "GSPN20" to save 20% on registration! Social Media Marketing World March 26-28, 2014 - San Diego, CA Affiliate Conference Link - <a href="http://www.whitepapersource.com/cmd.php?Clk=5154940">Click Here</a>     Exclusive Audio Branding Package Opportunity I want to remind you that I have an exclusive audio branding package through <a href="http://PodcastAnswerMan.com/audio" target="_blank">Music Radio Creative</a> that is only available to the Podcast Answer Man community. For only $449, you will get the following: A one hour 1-to-1 web meeting with Mike and/or Izabella to discuss your podcast’s exact audio needs and help design your audio brand.