335 Choosing Your Brand Name – YouTube Comments Changes & Twitter Losing Its Human Feel




The Cliff Ravenscraft Show | Take Your Message, Your Business and Your Life To The Next Level show

Summary: Choosing A Name For Your Brand When creating a brand new podcast, I've noticed a large number of people who seem to get stuck when it comes to choosing the name of their brand and/or podcast. I am a huge fan of choosing a name that can clearly communicate the essence of what your podcast is about, even if the name of the podcast is the only thing they have to go by. However, there are a number of folks who would rather come up with a more creative approach to the naming of their podcast. In this episode, I share my thoughts on this topic, hoping to encourage folks to simply make a firm decision to choose the name that they like best and then to own it, love it and evangelize it. (This topic starts at 00:02:50)     YouTube Upgrades Comments With Google+ Integration (00:31:00) YouTube has officially updated the YouTube commenting system. It should come as no surprise that they made the decision to integrate Google + into the mix. There have been a number of folks who have expressed dissatisfaction about the changes. Erik Fisher and I discuss what changes have been made, what others are saying about them and our own personal thoughts on the matter as well.     Twitter Losing Its Human Feel (00:52:38) Twitter recently released <a href="https://www.youtube.com/embed/BJYOpdgOj1g" target="_blank">a video explaining what Twitter is</a>. Most notable to me was that they said it's most like a newspaper. This fits with their branding as and "Information Network" and not a "Social Network," something they stated publicly some time ago. However, this is much different than the Twitter I originally fell in love with. It used to be a "social network" that helped bring the world closer by having everyone answer the question "What Are You Doing?" Erik and I discuss why we miss the old vision for Twitter.     Podcasting A to Z Do you want to learn how to podcast but don't know where to start? Podcasting A to Z is a four week online training course that walks you through each step in the process of setting up a podcast. You not only get step-by-step tutorials, but you also have the ability to get answers to all your questions during the four week session. If you have been thinking about starting a podcast, this is the course for you. Just head over to <a href="http://PodcastingAtoZ.com" target="_blank">http://PodcastingAtoZ.com</a> for full details. I look forward to potentially working with you.     The Podcast Mastermind Are you a podcaster? Are you self-employed or desire to be? Are you willing to invest in your future success? Have you heard about The Podcast Mastermind organization? The Podcast Mastermind is focused on the personal and professional growth of it's members. Find out more at <a href="http://PodcastMastermind.com" target="_blank">PodcastMastermind.com</a>!     Upcoming Event Schedule One of my favorite things about traveling to, and speaking at conferences, is meeting members of my community. I always make it a point to host a community meetup wherever I travel. Below is a list of events that you might be interested in. If you can make it to any of these events, I'd love to have the opportunity to meet you. If you are not able to attend the event, but are in that area, I'd still love for you to come to the personal community meetup that I will host in that town. New Media Expo January 4-6, 2014 - Las Vegas, NV Affiliate Conference Link - <a href="http://gspn.tv/nmx" target="_blank">http://gspn.tv/nmx</a> Use promo code "GSPN20" to save 20% on registration! Social Media Marketing World March 26-28, 2014 - San Diego, CA Affiliate Conference Link - <a href="http://www.whitepapersource.com/cmd.php?Clk=5154940">Click Here</a>     Exclusive Audio Branding Package Opportunity I want to remind you that I have an exclusive audio branding package through <a href="http://PodcastAnswerMan."></a>