Why Social Media Is So Important In Building Your Real Estate Business

Phillipy Consulting show

Summary:  Video of Post Downloadable Audio MP3 of Post Transcript of Post 7 Why Social Media Is So Important In Building Your Real Estate Business Hello, welcome to this weeks coaching video. My name is Daren Phillipy, CEO of Phillipy consulting.  This week we are going to talk about why social media is so important in building your real estate business today. Now I’m gonna lay some stats on you that are pretty impressive and it really blew me away when I was researching this topic. Did you know that there is over eight hundred million active users on Facebook?  That’s like 2 United States. Are you kidding me? How about this, social media accounts for one of every six minutes spent online in the United States.  One out of every six.  That’s crazy! People are now spending more time on their social media than in their own e-mail accounts. Users say that they’re more likely to buy if a business answers questions on Twitter. Just as of 2010 it says that 84% of Realtors are using social media to some extent The famous stat that many of us know as of 2010 over 74% use the internet to search for their home to purchase. These are like crazy stats guys.  I mean when Twitter and Facebook first came out people were wondering if this was just a fad, but here we are it’s been five or six years since both of them came out and it’s it is bigger than ever. I mean, eight hundred million people on Facebook, that’s crazy, it’s absolutely crazy.   My guess is some of those people are interested in buying or selling a house or refinancing a house.   I mean seriously, social media is becoming almost as an important part of your real estate business, it’s almost as important, I know I am stretching it a little bit, but it’s almost as important as your cell phone when you are communicating your clients. And if it’s getting to the point where that’s how a lot of people communicate by social media, then it’s important as real estate professionals be involved in it.  So if that’s the case then it’s something we have got to be doing.   I’m going to go over and give you some tips that will help you help you out social media.  If you’re currently using social media, so if you are using parts of Facebook or Twitter or Linkedin or you have a blog of some sort, this is great this information is still going to be helpful for you. If you don’t, this is can be a great first step for you.  Alright, so what I am going to do is go over four tips that I think will really help you when it comes to, how to use social media in your real estate business. We need to participate.   In my opinion there are 4 different areas that I think are pretty much a must with comes to being involved in social media. You have a Facebook account. You have to have a Twitter account. You have to have a Linkedin account, and you have to have some sort of blog.  These four things all work together and they hit different parts of the market, different types of people and you can actually make them work together to drive leads to your business.  Now also what I mean about participate,  it’s not just having these accounts, it’s important to interact with the people that are in your networks. Make comments and make statements if somebody says something interesting or inspiring or they have great advice or they ask questions; interact with them.  In turn we should ask some questions.  Interact with your network. This interaction is actually what makes it fun to do to social media. Provide value.  Social media is about giving. It’s not about taking.  When you use social media properly, you won’t be bring value to your network you want give them information that’s valuable. You want to give them information that is inspiring, maybe some discounts. There is lots of different things that you can do when it comes to providing value. Be consistent. Being consistent in your social media is extremely importan[...]