Sonar Moment, Episode 11 - Interview with Kathy Stinson, Executive Director with Victoria's Cool Aid Society

Summary: I had heard so many good things about Kathy Stinson and the Victoria Cool Aid Society that I had to go and check them out. When I did the pre-interview with Kathy prior to the show, I found myself in a typical non-profit office - bare, small and a bit cluttered, right in one of the buildings that house Cool-Aids formerly homeless tenants. It is ironic that a Sonar Moment focused on planning and the execution of strategy should come from a social services organization and not a comparable for-profit company, given the gentle, somewhat hapless image about non-profits living in the public mind. But, in a way that makes sense. When you are running $20million annually through your organization and you are gearing up to run $40million; when you are working with a wide array of stakeholders, each with potentially differing agendas, you better get organized.