027 – Seth Godin – Go Make A Ruckus!
Summary: Seth Godin is the guest for Episode 27. Seth is an American entrepreneur, author and public speaker. He is the founder of the Domino Project which is changing the way that books are built, sold and spread. Seth is also the founder of Squidoo.com, a fast-growing recommendation website. Seth writes the most popular marketing blog in the world. He is the author of outstanding books such as Survival is not Enough, The Purple Cow, The Dip, Permission Marketing, Tribes, Linchpin, The Icarus Deception just to name a few! For more info, connect with Seth on Twitter, Facebook or visit his blog. Here's what you'll learn from this episode: Seth shares some tips for the listeners who want to find ways to better connect with their audience Seth shares a failure and discusses a time that required him to chang his mind The story behind the Window Shopping and Macaroni Cheese How Seth overcame self doubt when he was going through difficult seasons of his life What Seth learned from the release of Survival is not Enough that prepped him for The Purple Cow Types of resistance Seth faces now in this stage of his career Seth offers some encouragement to the listeners who are working full time jobs, have a family, but want to create art and fly closer to the sun. The balance between creating art and being prudent - based on his recent blog posts that discuss changing tactics when the situation demands The people that interest Seth now Seth's final message to everyone: Go Make a Ruckus! In the meantime... Always treat others the way that they want to be treated, always do your best and remember to Starve the Doubts, Jared Easley