Summary: How do you add value to your physician customers? How do you get doctors to “lean forward” in a conversation? Stop right now and take 10 seconds to think about those questions. If your answer is to offer lower pricing, you need to think again. Let's face the facts. Medical device sales and marketing is incredibly competitive. We're operating in an age where it's a dog fight just to get a few minutes of time with a physician. If you're savvy enough to get those precious few minutes, what are you doing with them? Are you earning the doctor's attention? Will that physician even remember you by the end of the day? What if you could deliver a resource that actually helps doctors learn faster, deeper, and more memorably? Something that would cause them to say, “I wish I had this in med school.” Do you think they would remember you then? Would that sort of resource help you to stand out versus your competition? Well, Dr. Doug Seifert has developed that resource. He's the Founder, President, and CEO of Syandus. Healthcare companies partner with Syandus to offer doctors a faster, more memorable way to improve their clinical skills, using an active “learn by doing” approach. Dr. Seifert holds a PhD in biochemical engineering from Lehigh University and a BS in biology from Bucknell University. Prior to Syandus, he led large, complex projects at Merck Research Laboratories. In this interview with Doug Seifert, we learn how the Syandus platform can help to change physician behavior through experiential promotional learning. Here's What You Will Learn - The challenges and problems Doug experienced that led to the creation of the Syandus platform. - How Doug has helped healthcare companies overcome their “technology allergies” in order to adopt the Syandus platform. - What does it take for physicians to change or re-evaluate their treatment approach? - How do experiential simulations work and why are they so much better? - How does the Syandus platform add value to physician interactions? - Why is Syandus extending their platform to patients and how did this come about? - Doug's advice for ambitious medtech doers. - And much more! This Is What You Can Do Next 1) You can listen to the interview with Doug Seifert right now: Download audio file (DougSeifert_MedsiderInterviews_2012.mp3) 2) You can also download the mp3 file of the interview by clicking here. 3) Don't forget – you can listen to this interview and all of the other Medsider interviews via iTunes. And if you get a chance, leave us an honest rating and review on iTunes. It really helps out. 4) Read the following transcripts from my interview with Doug Seifert. Also, feel free to download the transcripts by clicking here. Read the Interview with Doug Seifert Scott Nelson: Hello, everyone. Welcome to another edition of Medsider. This is your host Scott Nelson. For those of you who are listening to the show for the first or the second time, the goal is simple. I bring on dynamic and interesting med tech and medical device stakeholders with the simple goal of learning as much as possible, to glean insights, to glean experiences, learn from successes and failures so we can take that knowledge and apply it to our own careers, our own little ecosystem, so that we can become better and become the linchpin with whatever aspect we’re in in terms of our job. So today’s guest is Doug Seifert. He is the President and CEO of Syandus. So welcome to the show, Doug. Appreciate you coming on. Doug Seifert: Oh, thank you very much, Scott. Scott Nelson: Okay. So let's first start with Syandus, and then we’ll learn a little bit about your background, and then we’ll dig in to the rest of the content of the interview. Doug Seifert: Sure. ...
