All things digital

Neel Gogia Instagram: https://www.instagram.com/neelgogia/?hl=en

IPLIX Media Website: https://iplix.in/

Our guest today is notoriously known as the “Master of Sponsors” for reliably getting college events funded. In fact it was then that he realized that he had a knack for connecting brands to people. I first interacted with him when he was just starting out managing this Tech YouTuber and a couple of other vloggers. It was interesting to learn his commitment and interest in managing and recognizing YouTubers as talent and over the years we worked on several campaigns and have exchanged many conversations about the world of Influencers. Around the same time we met, he co-founded an Influencer marketing agency to make this venture of his official and has not looked back since. Please welcome Neel Gogia, Co-founder, IPLIX Media.

Here’s the weekly digital lowdown:

· What is Instagrams "Love Runs Deep" challenge and why should you care?

· How can you publish your WordPress Blogs as Twitter threads now?

· Twitter updates privacy settings on desktop and mobile - are they worth it?

· Watch a review on YouTube and directly shop there soon?!

· Zoom further strengthens its event management capabilities through OnZoom

· Whats my take on the Tanishq Ad issue?

· HBO leaving India?

· Client wins:

o Havas Creative India X HARMAN

o FoxyMoron X Revv

o Cheil India X Tata Consultancy Services

o Studio Click X Andaz by Hyatt

That’s all from me this week. Stay safe and tune in now to listen!

Today’s weekly news episode was full of crazy developments! Here’s the lowdown:

• Is Instagram going to let you shop on their app soon?
• Will Facebook lose 50% of their advertising business thanks to Apple iOS14?
• Whats the point of a retweet? Will "Quotes" by Twitter kill the importance of a Retweet?
• What is Triller? Should you be on it?
• Tired of watching misleading advertisements, but what is ASCI doing about it?
• Brand Pulse by Flipkart – How will it help sellers?
• Did Vistara just revolutionize inflight safety demonstrations?
• Did Realme's Madhav Sheth just get a promotion?

That’s all from me this week. Stay safe and tune in now to listen!

Today’s weekly news episode was full of crazy developments! Here’s the lowdown:

• New developments in the YouTube Badshah controversy

• "Latest posts" on Instagram?!

• Facebook has partnered with T-Series Music, Zee Music Company and Yash Raj Films to launch Official Music Videos in India.

• Twitter updates include the global roll-out of Conversation Settings, and Warning Prompts launched in the testing phase, to improve the quality of conversations on the platform.

• Major advertisers including Procter & Gamble, Ford Motor Co, and Unilever, and trade associations have formed a partnership to develop industry standards for targeted ads, the group

• Campaigns of the week:

• Hits: Nilon’s India

• Miss: Sadak 2 trailer

That’s all from me this week. Stay safe and tune in now to listen!

Joining me today on Vartalap is Digital Consultant, Technology journalist & Podcast host of The String - Abhishek Baxi, where we’re going to be discussing the situation with print media and journalists in the country. Having recently joined Neowin as a senior editor, he will continue to be a contributor at The Morning Context & columnist at Hindustan Times, with previously written for Forbes, Gizmodo, AndroidAuthority, Windows Central, Android Central, TechRadar, BGR, ZDNet, and Mint, he’s also the founder/editor of The Podcast Hub, an online publication about podcasts and podcasting, which is how we first connected!

With everything going digital especially now, its been tough for print to not just stay relevant but also feasible. It’s sad but how is it looked upon from a journalist’s POV? Is print really dying? Or is this temporary and maybe we’ll see them bounce back after COVID?

With all things digital, the idea is to discuss well all things digital thats happening in India.

Apart from a weekly news forum, it will hopefully involve some two sided conversations with strangers and friends in this field!