Ortho Marketing Live

In this Ortho Marketing Podcast, Dean Steinman is joined by David Harris, CEO of Prosperident. They discuss the overlooked challenges faced by dental practices in the realm of financial security. Explore the ins and outs of embezzlement within the dental industry, shedding light on the tactics employed by unscrupulous individuals and offering valuable insights to fortify your practice against potential threats.Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/About David HarrisDavid Harris may have the coolest job in dentistry - he gets to chase, and catch, those who steal from dentists. A rule-breaker in his youth, David changed his direction and has spent much of his adult life in the world of investigation and enforcement, where he uses his unrivaled ability to understand the criminal thought process to help educate and protect dentists. David is the Chief Executive Officer of Prosperident, the world’s largest firm investigating financial crimes committed against dentists. David is a licensed private investigator, a Forensic Certified Public Accountant, and a Certified Fraud Examiner. He is the author of two books on embezzlement, the most recent of which, Healers versus Stealers: How to Outsmart the Thief in Your Dental Practice, was released in August 2023. In addition to being a prolific author, David is a frequent presenter at regional, national, and international dental conferences, and his vast wealth of experience, coupled with his keen sense of humor, makes David both an engaging and entertaining speaker.

Join host Dean Steinman on the Ortho Marketing Podcast as he sits down with Shelley Bostrom, the founder and owner of Align My Practice, to delve into some key insights. Tune in to discover strategies for leveraging same-day starts effectively, optimizing financing options to elevate your practice, and invaluable resources for empowering your team with exceptional sales skills!Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/About Shelley BostromShelley Bostrom is the founder and owner of Align My Practice - your ultimate partner in all things Orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.

Join us in this exclusive episode as Dr. Barry Glaser, Master Align Faculty member sit down with Dean Steinman, CEO and President of Ortho Marketing. A visionary marketing leader who has steered their company to new heights. Dive deep into his journey, strategies, and insights that have shaped their success. Tune in now and discover the keys to marketing excellence!Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/About Dean SteinmanDean Steinman is a seasoned marketing professional with over 25 years of experience in the industry. As the President of Ortho Marketing, he has proven himself as a visionary leader and an expert in the field of orthodontic and dental marketing.With a career spanning more than two decades, Dean has consistently demonstrated his dedication to helping dental professionals succeed in an ever-evolving digital landscape. His expertise encompasses a wide range of marketing strategies, from traditional methods to cutting-edge digital approaches, making him a trusted resource for dental professionals looking to grow their practices.He understands the unique challenges faced by dental practices and has developed tailored marketing solutions that yield tangible results.Under Dean's leadership, Ortho Marketing has become a beacon of innovation and effectiveness in the dental marketing world. His ability to stay at the forefront of industry trends and adapt to new technologies has allowed Ortho Marketing to deliver exceptional marketing services across the nation. As the President of Ortho Marketing, he continues to lead the way in helping dentists achieve their business goals and reach new heights of success.

In this Ortho Marketing Podcast, Dean Steinman is joined by Todd Blankenbecler, President/CEO of EasyRx. They discuss improving orthodontic efficiencies and adapting to change.Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/About Todd BlankenbeclerTodd has 30+ years in dental specialty software, primarily in orthodontics. He is currently the General Manager of EasyRx. He, along with Dr. Marc Lemchen, acquired EasyRx from ODL Labs in 2016. Todd and Marc grew EasyRx into the universal standard for lab prescription and digital workflow management. EasyRx partnered with PracticeTek, a Greater Sum Ventures portfolio, in 2021. He was the recipient of the 2020 AAO Ortho Innovator Award. He was a principal in Dolphin Imaging and Management Solutions. Patterson acquired Dolphin in 2008. He is a founder and partner in Smile It’s Viral, a Private Investment Company focused on the dental community.

In this Ortho Marketing Podcast, host Dean Steinman is joined by Paul Capodanno, the CEO of Pista Enterprises. Explore the fascinating journey of Pista, born out of the recognition of untapped opportunities for small businesses within the orthodontic and dental realm in the thriving APAC market.Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/About Paul CapodannoPaul Capodanno is the current CEO of Pista Enterprises who represents digital products and solutions in Japan and Korea under Pista Health. Mr. Capodanno is a former executive at DentalMonitoring and more recently with KLOwen Braces. With a strong background in international market developments and B2B marketing, he has created a new way for companies to enter foreign markets with an end-to-end solution that includes sales, marketing, practice support, and compliance. Today, Pista Enterprises is associated with over 2500 clinics and practices to bring them the latest technology in orthodontic treatments ranging from detection software to custom 3D braces, dental sleep apnea treatments, and retainer programs. The ultimate goal of the company is to change the way patients in Asia receive orthodontic treatments and give better access to alternative solutions while allowing practices to scale.

In this Ortho Marketing Podcast, Dean Steinman is joined by Nipun Kathuria, CEO and Co-Founder of Smile Genius Dental. They discuss digital tools that can help you launch and manage your clear aligner businesses easily.Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/About Nipun KathuriaNipun Kathuria is the CEO and Co-Founder of Smile Genius Dental. Smile Genius is a startup based in Dublin, Ireland which is also backed by the the government entity, Enterprise Ireland. Smile Genius launched world's first all-in-one clear aligner platfom that connects doctors, manufacturing labs and patient with its remote monitoring app. Nipun has been pivotal in the company's recognition and success to date globally. Smile Genius works with clinics, DSOs and labs in Europe, UK, US and Middle East. Nipun is on a mission to help build Smile Genius as the go to single platform for all things orthodontics and dentistry. Nipun's prior experience has been in Businesses and Marketing where he led digital transformations for various retails brands in India and Ireland. Nipun graduated as a software engineer in India prior to doign is MBA from Trinity College Dublin.

In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Alex Molayem, Dentist & Chief Revenue Officer at Orthosnap. They discuss the importance of precision in clear aligner therapy and much more!Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/About Dr. Alex Molayem:3rd generation dentist, UCLA DDS 08', Columbia AEGD 09', founded 3 de novo practices from 2010 to 2016, exited. Founded Pair Dental in 2019, Became CEO in 2021 and sold to Cloud Dentistry in 2022. Joined Orthosnap early 2023 as Chief Revenue Officer to help scale and grow the company.

In this Ortho Marketing Podcast, Dean Steinman is joined by Nick Greenfield and Jennifer Pinder from Candid. They discuss bringing a game changing approach to partnership and technology into the orthodontic and dental practice world and how to scale your practice with great partnerships!Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/About Nick GreenfieldNick Greenfield is the CEO and founder of Candid as well as a founding partner of Redesign Health, a venture platform that has launched over 60 unique healthcare companies. Candid is a venture-backed technology company building the future of clear aligners. One part medical device manufacturer, one part software company, and one part Telehealth network, Candid is re-inventing the way clear aligner therapy can be delivered to patients in your practice using the revolutionary CandidApp, the top rated app in telehealth for dentistry. Candid started in direct to consumer but has pivoted to focus 100% on the professional channel and supports hundreds of dentists across the country. Candid's network has been doubling every 2 months. Prior to Candid, Nick was the COO of a Y Combinator and General Catalyst-backed startup called Paribus which was acquired by Capital One in 2016. Nick was also one of the first 12 employees at Lyft and a graduate of Stanford University. About Jennifer PinderJennifer Pinder has been in the marketing field for over 19 years and is passionate about helping her clients dominate their space. She is responsbile for the success and growth of countless CandidPro providers with her hands-on-marketing enablement role at CandidPro.

In this Ortho Marketing Podcast, Dean Steinman is joined by Oliver Gelles, Chief Marketing Officer at OrthoFi. They discuss how to fix no shows and many more!Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/About Oliver GellesOliver Gelles is the Chief Marketing Officer for OrthoFi and OrthoBanc. Widely recognized as one of the industry's foremost strategic brand-building experts, he has 20 years of experience in the orthodontic industry. Oliver recently published a book on practice management called, “Level the Curve”, a #1 bestseller in 6 categories on Amazon.com. He has a passion for the specialty, leveraging his zeal for data & analytics and business acumen to lecture around the world on many of the core concepts that prompted the creation of OrthoFi. Oliver graduated from Georgetown University’s Foreign Service Program with focus in international business and currently lives in Southern California with his family.

In this Ortho Marketing Podcast, Dean Steinman is joined by Stephanie Peterson, Director of Operations at Novel Orthodontics. They discuss how to set up your practice for success!Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/About Stephanie PetersonStephanie Peterson entered the dental field in 1999 as a dental assisting student attending South Puget Sound Community College in Washington State. Throughout her studies she developed a keen interest in the Orthodontic Specialty and was hired as an Orthodontic Clinical Assistant immediately following completion of her Dental Assisting training.Throughout her career she has been awarded training and experience in all team roles of the Orthodontic practice. From sterilization tech, clinical assistant, appliance fabrication technician, clinical director, patient care coordinator, treatment coordinator, marketing manager, to Regional Orthodontic Manager. Her dedication to the field, ability to create and implement systems, and self motivation have ultimately positioned her for her current role as Director of Operations for Novel Orthodontic Network.

In this Ortho Marketing Podcast, Dean Steinman is joined by Wesley Lyon, President and CEO of McGill and Lyon Dental Advisors. They discuss the business side of Orthodontics: current state of affairs and keys to success moving forward.Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/About Wesley LyonWes serves as President and CEO of McGill and Lyon Dental Advisors, specializing in providing comprehensive tax, business, and financial planning for dentists. Wes is also the Founder and Managing Member of Lyon Wealth Advisors Group, LLC, specializing in Wealth Management for dentists. He is a regular contributor to industry publications and frequent speaker at dental societies, study clubs, and industry events nationwide, as well as McGill and Hill Group seminars. Wes is also the President, CEO, and Co-Editor of The McGill Advisory, a subscription-based publication that provides over 5,000 doctors with articles and resources to lower their taxes, increase profits, protect wealth, and plan for a prosperous retirement. In his spare time, Wes enjoys traveling with his wife, Becca. He is also a car enthusiast and enjoys working on his e36 BMW M3. On warm weekends you’ll find Wes working on his golf swing or boating on the lake.

In this Ortho Marketing Podcast, Dean Steinman is joined by Kent Miller, President and Founder of Dentagraphics. They discuss the importance of data and your practice growth.About Kent MillerKent is the President and Founder of Dentagraphics, the dental industry’s only platform for starting, buying and growing practices. After creating the company as a dental market research consulting group, he has since grown it into a suite of tools for both aspiring and current practice owners.

In this Ortho Marketing Podcast, Dean Steinman is joined by Suzanne Wilson, Chief Marketing Officer at DentalMonitoring. They discuss how AI can change your practice.

In this Ortho Marketing Podcast, Dean Steinman is joined by Ren Menon, CEO of OrthoFX. They discuss how AI and polymers are changing the face of the Orthodontic World.Ren was the global head of product and innovation at Invisalign and prior to that, he was the head of professional marketing with a focus on the Orthodontist channel. Ren has played a critical role in developing and scaling Invisalign into its present shape and form. Ren is a creative thinker and a co-founder of three other startups in diverse industries.

In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Blair Feldman, President and Co-founder of Retainer Club. They discuss how a strong post orthodontic plan is an easy and profitable way to grow your practice.Dr. Blair Feldman is an orthodontic specialist practicing in the Phoenix area for over 20 years. He was an adjunct professor of orthodontics for 8 years at AT Still university in Mesa, AZ. He was the former team orthodontist for the Phoenix Suns and Arizona Diamondbacks. Presently, he is the cofounder of Retainer Club and Mouthguard Club - 2 great companies that bring online serives to top orthodontic practices around the US and soon to be internataionally. Dr. Feldman and his wife, Dr Colleen Murphy Feldman have 2 sons and a Woodle. They LOVE being active outdoors - mountain biking, sailing, and traveling. Dr Feldman is proud to say he has too many hobbies. Just ask his wife where all the 'stuff' from these hobbies live and you will feel her pain.