All things digital

Neel Gogia Instagram: https://www.instagram.com/neelgogia/?hl=en IPLIX Media Website: https://iplix.in/ Our guest today is notoriously known as the “Master of Sponsors” for reliably getting college events funded. In fact it was then that he realized that he had a knack for connecting brands to people. I first interacted with him when he was just starting out managing this Tech YouTuber and a couple of other vloggers. It was interesting to learn his commitment and interest in managing and recognizing YouTubers as talent and over the years we worked on several campaigns and have exchanged many conversations about the world of Influencers. Around the same time we met, he co-founded an Influencer marketing agency to make this venture of his official and has not looked back since. Please welcome Neel Gogia, Co-founder, IPLIX Media.

Here’s the weekly digital lowdown: · What is Instagrams "Love Runs Deep" challenge and why should you care? · How can you publish your WordPress Blogs as Twitter threads now? · Twitter updates privacy settings on desktop and mobile - are they worth it? · Watch a review on YouTube and directly shop there soon?! · Zoom further strengthens its event management capabilities through OnZoom · Whats my take on the Tanishq Ad issue? · HBO leaving India? · Client wins: o Havas Creative India X HARMAN o FoxyMoron X Revv o Cheil India X Tata Consultancy Services o Studio Click X Andaz by Hyatt That’s all from me this week. Stay safe and tune in now to listen!

Today’s weekly news episode was full of crazy developments! Here’s the lowdown: Is Instagram going to let you shop on their app soon? Will Facebook lose 50% of their advertising business thanks to Apple iOS14? Whats the point of a retweet? Will "Quotes" by Twitter kill the importance of a Retweet? What is Triller? Should you be on it? Tired of watching misleading advertisements, but what is ASCI doing about it? Brand Pulse by Flipkart – How will it help sellers? Did Vistara just revolutionize inflight safety demonstrations? Did Realme's Madhav Sheth just get a promotion? That’s all from me this week. Stay safe and tune in now to listen!

Today’s weekly news episode was full of crazy developments! Here’s the lowdown: • New developments in the YouTube Badshah controversy • "Latest posts" on Instagram?! • Facebook has partnered with T-Series Music, Zee Music Company and Yash Raj Films to launch Official Music Videos in India. • Twitter updates include the global roll-out of Conversation Settings, and Warning Prompts launched in the testing phase, to improve the quality of conversations on the platform. • Major advertisers including Procter & Gamble, Ford Motor Co, and Unilever, and trade associations have formed a partnership to develop industry standards for targeted ads, the group • Campaigns of the week: • Hits: Nilon’s India • Miss: Sadak 2 trailer That’s all from me this week. Stay safe and tune in now to listen!

The global pandemic has severely affected two industries this year – Tourism and Publishing. And those who have a finger in both pie’s, well I feel for them, it must be tough right now. While most people are staying safe and well mostly at home, I’m sure at some point they’re also wondering when can they travel again. Specially internationally. And those in the publishing space are probably wondering when can they start creating new content or whats the way forward for them specially if they’re in print. Joining me today is Natascha Shah to discuss Travel, tourism and the state of publications in India. She’s someone I have adored and admired since I was in school and she also happens to run a very successful travel magazine – Trip the life Fantastic (TLF), while being an avid traveler herself! Links to her Instagram pages: TLF Magazine Mehfil Delhi (Order now for some delicious Kashmiri food!)

Today’s weekly news episode was full of crazy developments! Here’s the lowdown: Did Mukesh Ambani kill it at the Reliance AGM this year? Why did Twitters shares fall globally? Who was the target this time? Has Reels really arrived yet? Did we just discover a new metric to measure Tiktok influencers in India?! Digital Ad spends falling Q on Q? What about Radio? Is Gaana going to bring in the monetization revolution Indian podcasters have been waiting for? Campaigns of the week Hits: 'Mario' urges safe air travel in ixigo PSA video Miss: Sony Liv messes up In other news: Sumit Walia quite Oppo India Chinese smartphone companies restarting Marketing activities with launches by Vivo and OnePlus? That’s all from me this week. Stay safe and tune in now to listen!

Today’s guest and well her bosswoman are an inspiring duo. I have a blast discussing digital ideas and celebrities with her. She's gutsy,  always a step ahead and daring to take chances! A Digital consultant and celebrity management expert, please welcome Priyanka Khandale!

Joining me today on Vartalap is Digital Consultant, Technology journalist & Podcast host of The String - Abhishek Baxi, where we’re going to be discussing the situation with print media and journalists in the country. Having recently joined Neowin as a senior editor, he will continue to be a contributor at The Morning Context & columnist at Hindustan Times, with previously written for Forbes, Gizmodo, AndroidAuthority, Windows Central, Android Central, TechRadar, BGR, ZDNet, and Mint, he’s also the founder/editor of The Podcast Hub, an online publication about podcasts and podcasting, which is how we first connected! With everything going digital especially now, its been tough for print to not just stay relevant but also feasible. It’s sad but how is it looked upon from a journalist’s POV? Is print really dying? Or is this temporary and maybe we’ll see them bounce back after COVID?

Today’s weekly news episode was full of crazy developments! Here’s the lowdown: Twitter & Trump fight it out Instagram launches paid options for content creators Google acquiring stake in Vodafone? Digital & Traditional advertising to make a comeback! Movie theatres disappointed with film producers going the OTT way Voot ties up with UpGrad MUBI ties up with Times Prime Yes Bank stake in Dish TV! Airtel partners with Nodwin Gaming Campaigns Hits: Kotak Mahindra Bank launches Kotak 811 campaign with Ranveer Singh #BailmeoutBK by Burger King Godrej Expert Rich Crème partners with Karan Johar Miss: Kent RO messed up AD Some good news: KickStrat by Isobar India That’s all from me this week. Stay safe and tune in now to listen!

In conversation with Digital Thought-smith, Karan Varma on SEO and its linkage with public relations. We had a blast making that connect and feeding off each others experiences!

Part 2 of my conversation with Riddhi where we discuss the future of digital photography, influencer marketing and had some fun in our segments “Keeping it casual” and “Vartalap Takeover”!!

In conversation with photographer and content creator, Riddhi Parekh on the evolution of photography over the last decade. Follow her handle Riddhi_parekh on Instagram for more updates on photography!!

Email me at shivajisinha31@gmail.com with your feedback, suggestions and opinions! Whats new? Facebook launched its own Messenger Rooms last week | TikTok along with their brand partners have launched Small Gestures | Instagram introduces Live Donations to support causes| Instagram released two updates – testing a new ‘Challenges’ sticker and a ‘Stay Home’ AR collection in the Stories gallery | Snapchat is associating with a range of brands to offer integrated AR Lenses, and bring the rising popularity of Snap Camera into play | ZEE5, Cosmos-Maya sign multi-project deal | World's biggest film festivals unite for 10-day global streaming event | Dice Media comes back with ‘Firsts’ in partnership with Bumble and Cadbury Dairy Milk Silk | Sony launches digital series to show achievements of Indian athletes at Olympics | Google purged 2.7 billion bad ads in 2019, COVID-19 fake ads next target Campaigns of the week: ITC’s 'Stay Strong Moms' campaign | Parle-G thanks frontline workers through ‘Aap hai toh hum hai’ digital film | Switzerland Tourism's new campaign urges travellers to dream now travel later | Virtual trip around NSW through Zoom ready assets. Closing thoughts on what I’ve learned not just by observing but while also planning with my clients this week is that a relevant message is way more important than just following the herd. I think we are always so focused on share of voice and numbers we forget if what we’re saying really is worth it? If you’re in an agency or on the other side, do you also wonder how to tell your client or boss that the proposed campaign is shit? I know easier said than done and we all have to sometimes compromise and implement ridiculous campaigns. But the important thing is did you make yourself heard or did you just quietly execute? My conscience is clear if I know I've fought for it at least. What do you guys think? Do email me your thoughts. Till then, have a wonderful week ahead!

Email me at shivajisinha31@gmail.com with your feedback, suggestions and opinions! Campaign of the week links: #AageKiSoch - Upskill Anthem - I | upGrad #RewindKia | Let’s all Just Rewind! ICICI Prudential Mutual Fund - Ghar Baithe Kuch Smart Karein? | SIP Smart Investors Games that bring us together NODWIN Gaming Adopts #PlayApartTogether Campaign for India

With all things digital, the idea is to discuss well all things digital thats happening in India. Apart from a weekly news forum, it will hopefully involve some two sided conversations with strangers and friends in this field!